[ LINKEDIN ADS ]
LinkedIn Lead Generation Agency
LinkedIn Lead Gen Forms that sync to your CRM. InMail sequences targeting named accounts. Retargeting flows converting warm audiences into booked meetings. B2B lead generation from the channel with the highest intent — run properly.
LinkedIn lead gen done wrong fills your CRM with contacts who never buy
LinkedIn Lead Gen Forms have a frictionless submission rate that looks good in reports — until you check the SQL conversion rate. The form auto-fills from profile data, which means people submit with minimal intent. Without a qualification layer in the form, follow-up sequences, and CRM-attributed closed-loop reporting, you’re generating leads for the sake of volume, not pipeline.
We configure Lead Gen Forms with deliberate qualification friction: intent-revealing questions that filter for genuine buyers. We set up the CRM integration so leads route correctly, trigger automated follow-up, and close the loop back to the campaign. You see cost-per-SQL and pipeline influenced — not just cost-per-form-submission.
LinkedIn lead generation end to end
Lead Gen Form Strategy
Form design with qualification fields, CRM integration (HubSpot, Salesforce, Pipedrive), routing logic, and follow-up sequence triggers. Built to generate SQLs, not just contacts.
Sponsored InMail & Message Ads
Personalised outreach at scale: InMail sequences for cold outreach, Message Ads for warm retargeting. Targeted by job title, company, and seniority — with copy written to each segment.
Account-Based Lead Gen
Named account targeting from your ICP list. Coordinated touchpoints across Sponsored Content, Message Ads, and retargeting to build awareness and generate meetings from target accounts.
CRM-Attributed Reporting
Closed-loop attribution from LinkedIn click to CRM contact to pipeline stage. Cost per MQL, cost per SQL, and pipeline influenced — reported weekly alongside campaign metrics.
Frequently asked questions
What’s a realistic cost per lead on LinkedIn?
LinkedIn CPLs range from €40 to €200+ depending on audience specificity, offer, and industry. B2B SaaS targeting senior decision-makers in enterprise companies typically sees €80–150 CPL. The figure to optimise for is cost-per-SQL, not cost-per-lead — a €200 lead that converts at 20% beats a €50 lead that converts at 3%.
How do LinkedIn Lead Gen Forms work?
LinkedIn Lead Gen Forms auto-populate from the user’s profile data when they click your ad. The user confirms their details and submits without leaving LinkedIn. Leads sync to your CRM via the LinkedIn native integration or Zapier. The high submission rate makes them valuable for top-of-funnel lead capture — but requires qualification fields and follow-up sequences to generate quality pipeline.
Can you target our exact ICP and exclude irrelevant profiles?
Yes. LinkedIn’s targeting options let us include by job title, seniority, company size, industry, and skills — and exclude by job function, company, or company category. We also use matched audiences from your CRM to target existing contacts and exclude current customers from lead gen campaigns.
How do you connect LinkedIn leads to pipeline in the CRM?
We configure the LinkedIn to CRM sync (native HubSpot or Salesforce connector, or via Zapier for other CRMs), add campaign source and UTM fields to the lead record, and set up a follow-up sequence trigger. CRM stages map back to LinkedIn campaign reporting so you see SQL conversion rate and pipeline influenced per campaign — not just leads generated.
LinkedIn lead generation that produces pipeline, not contacts
Tell us about your ICP and current lead quality. We’ll put together a LinkedIn lead gen approach.
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