[ MICROSOFT ADS ]
Bing CPCs run 30-50% below Google for the same buyer. The audience skews older, higher-income, and disproportionately B2B-decision-makers. If you’re already running Google Ads with us, adding Microsoft typically costs €500/month and pays for itself in week three.
Microsoft Ads (formerly Bing Ads) reaches the parts of the audience Google doesn’t: corporate desktops where IE/Edge defaults are still in place, older buyers, higher-disposable-income demographics. For B2B SaaS specifically, 37% of Bing users are in the top quartile of income.
Most accounts run 30-50% below Google CPCs for identical keywords. Less competition, lower bid floors. Same intent, cheaper traffic.
Corporate Windows desktops + Office defaults still drive a lot of Bing usage. B2B decision-makers are over-represented, especially in finance, government, and enterprise IT.
Microsoft’s import tool replicates Google Ads campaigns 1-to-1. No starting from scratch — we adapt and re-bid for the Microsoft auction, but the structure transfers cleanly.
Microsoft owns LinkedIn, which means Microsoft Ads can target by LinkedIn job title / company / industry inside Bing search results — an option Google doesn’t have.
If you already run Google Ads with us, adding Microsoft Ads is a thin layer on the work we’re already doing: import the campaigns, re-bid for the Microsoft auction, manage them in parallel. Most clients see CPCs come back lower than Google for the same conversions — the math usually pays for itself in the first month.
Standalone Microsoft Ads management is €1,200/month and follows the same model as our other paid services: weekly written reports, one senior strategist, no annual lock-in, every price on our pricing page.
Every promise on this block is grounded in something we kept hearing customers complain about elsewhere. We picked the opposite as our default.
Agent-managed workflows handle the daily and weekly work. You see results in plain language every week — not "we’ll check in at the end of the quarter."
Your engagement is owned by one senior person from day one. No bait-and-switch to a junior team after the contract is signed. No reassignments every few months.
Every price is on our pricing page. Month-to-month after the initial term. 30-day cancellation. No renewal surprises, no "inflation adjustment," no exit interview.
Code, data, playbooks, architecture decisions — all documented and handed over. We’re here to make ourselves useful, not indispensable.
Tell us what you’re running on Google — we’ll come back with what an equivalent Microsoft Ads campaign would cost to run and what you’d expect from it.
Contact us → Google Ads →