B2B Advertising

LinkedIn is the only paid channel that lets you target by job title, company, and seniority simultaneously. For B2B companies selling to senior buyers at enterprise accounts, it’s the highest-intent channel available — when it’s run correctly.

B2B advertising requires buying committee targeting across every stakeholder role

Most B2B purchases involve 5–11 stakeholders. Targeting only the economic buyer misses the technical evaluators and user-level champions who influence the decision. LinkedIn lets you build buying committee campaigns: different creative for the CFO, the IT lead, and the end user — all coordinated within the same account.

We build account-based campaign structures that target named accounts with message sequences mapped to buyer role and funnel stage. Champions see social proof. Technical buyers see integration details. Economic buyers see ROI calculations. Each role receives a message built for their specific decision criteria.

B2B LinkedIn advertising end to end

Account-Based Advertising

Named account targeting from your ICP list. Upload your target company list to LinkedIn’s matched audiences and serve coordinated campaigns to decision-makers across those accounts.

Buying Committee Coverage

Separate campaign tracks for each buyer persona: economic buyer, technical evaluator, end user, and champion. Different creative, different offer, different message — coordinated within the same account.

Pipeline Attribution

CRM-connected reporting that tracks LinkedIn-influenced pipeline from first touch to closed-won. You see which campaigns move enterprise deals and the revenue they drive.

Multi-Stage Sequences

Cold awareness → engaged retargeting → high-intent conversion. Each stage with distinct creative, objective, and bid strategy. Accounts move through the sequence based on engagement signals.

Frequently asked questions

What makes LinkedIn different from other B2B ad channels?

LinkedIn is the only channel that can target by professional attributes with high accuracy: job title, seniority level, company size, industry, and company name simultaneously. You can reach a VP of Engineering at a 500-person SaaS company using first-party LinkedIn profile data. That level of B2B precision is unique to this platform.

Does LinkedIn work for long B2B sales cycles?

LinkedIn is well-suited to long cycles precisely because it supports awareness and nurturing across multiple touchpoints. We build retargeting flows that keep your brand visible to engaged accounts over weeks and months — so when the buying committee initiates a formal evaluation, you’re already on their shortlist. For complex deals, LinkedIn works best as a pipeline-acceleration channel running alongside your outbound motion.

What budget does a B2B LinkedIn campaign require?

LinkedIn’s minimum bid floors make €3,000–€5,000/month in ad spend the practical minimum for a B2B ABM program across awareness, retargeting, and conversion stages. Below €2,000/month, audience reach is too limited for meaningful data. The management fee starts at €2,500 / month separately from your ad spend.

Can you integrate with our CRM and outbound sequences?

Yes. LinkedIn Lead Gen Forms sync directly to your CRM. Engaged accounts from LinkedIn campaigns can trigger CRM-based outbound sequences through a sales rep. We coordinate the LinkedIn campaign timing with outbound cadences so ads reinforce outreach rather than running in isolation.

B2B advertising from the channel built for it

Tell us about your ICP, your offer, and your sales cycle. We’ll put together a LinkedIn strategy.