[ MODULE 04: SOCIAL ADS ]
Audiences that grow. Creative that doesn’t go stale. Campaigns managed across Facebook and Instagram — setup, targeting, and ongoing optimisation handled end-to-end.
From pixel setup to creative rotation to budget decisions — every part of the campaign managed continuously. An agent-operated workflow handles the daily tasks so performance doesn’t plateau.
Custom audiences from your customer list, website visitors, and video viewers. Lookalike expansion built on what’s already converting, not guesswork.
Ad creative refreshed on a rotation schedule to prevent audience fatigue. Copy, imagery, and format variations tested continuously. Winning formats scaled.
Budget allocation across campaigns, ad sets, and placements. Agent-managed daily to keep spend on the highest-performing segments and pause what’s not working.
Pixel setup, event tracking, and campaign objective alignment. Cost-per-result driven lower over time as the algorithm learns from quality conversion data.
Sequential retargeting flows for warm audiences. Different messages for different stages of the funnel — so the right ad reaches the right person at the right time.
Weekly summaries covering reach, CPM, CTR, cost per result, and ROAS. What worked, what changed, and what’s being tested next — in plain language.
Business Manager audit, pixel installation and event verification, audience seed setup, and campaign structure. Everything tested before spend starts.
First creative set live. Budget split across test ad sets. Data collection phase of 7–14 days before optimisation decisions are made — because algorithms need data before they perform.
Winning ad sets scaled. Underperformers paused. New creative rotated in on schedule. The agent workflow manages this continuously — not just at monthly check-ins.
Feed, Stories, Reels, Marketplace, and right-column placements. The largest audience network in social advertising.
Feed, Stories, Reels, and Explore. High-intent audiences with strong purchase behaviour, especially for e-commerce and consumer brands.
Extended reach through Meta’s Audience Network and Messenger placements for full-funnel campaign coverage.
Apple’s App Tracking Transparency wiped out pixel-only attribution. Audience targeting collapsed. CPMs spiked. Most agencies are still running the 2019 playbook and wondering why performance keeps dropping. We don’t.
Browser pixel + server-side Conversion API integration. Captures conversions the pixel misses post-ATT, deduplicates events, restores attribution that survives Safari and Firefox tracking blocks. Standard from day one, not an enterprise upgrade.
User-generated-style creatives outperform polished brand work by 4× CTR and -50% CPC on Meta. We produce or commission UGC variants on rotation — not "we asked you to send us testimonials."
For e-commerce: product-feed-driven dynamic creative, retargeting and broad-audience prospecting from the catalogue. Templated variants generated from your product data — not designed one at a time.
Every promise on this block is grounded in something we kept hearing customers complain about elsewhere. We picked the opposite as our default.
Agent-managed workflows handle the daily and weekly work. You see results in plain language every week — not "we’ll check in at the end of the quarter."
Your engagement is owned by one senior person from day one. No bait-and-switch to a junior team after the contract is signed. No reassignments every few months.
Every price is on our pricing page. Month-to-month after the initial term. 30-day cancellation. No renewal surprises, no "inflation adjustment," no exit interview.
Code, data, playbooks, architecture decisions — all documented and handed over. We’re here to make ourselves useful, not indispensable.
Tell us about your product, your audience, and your goals. We’ll put together an approach.
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