[ MODULE 03: PAID SEARCH ]
More conversions from every euro of ad spend. Campaigns set up correctly, managed daily, and optimised continuously by an agent-operated workflow.
From the first keyword to ongoing bid strategy — every part of the campaign lifecycle handled end-to-end. An agent-operated workflow manages the daily and weekly tasks so optimisation never stops.
Keyword research, ad group structure, match-type strategy, conversion tracking, and Quality Score foundations built correctly from day one.
Daily bid adjustments, search-term pruning, budget pacing, and ad copy rotation. Handled by an agent workflow so nothing waits for a monthly review.
Landing page alignment, Quality Score improvement, auction insight analysis, and continuous A/B testing of ads and extensions.
Remarketing lists, customer match, in-market segments, and lookalike audiences layered into campaigns to increase conversion rate at the same spend level.
Weekly performance summaries covering spend, conversions, CPA, and ROAS. Plain language — no dashboard login required to understand what's happening.
Product feed management, Performance Max campaign structure, and asset group optimisation for e-commerce accounts.
Account audit (or clean-slate build), tracking verification, campaign architecture, and ad copy written to your offer. Conversion goals defined and tested before spend starts.
First 30 days: bid strategy calibration, search-term analysis, and Quality Score improvements. Data collected before decisions are made — not before.
Ongoing agent-managed optimisation. Bid adjustments, negative keyword lists, copy tests, and budget reallocation based on ROAS. Compounding improvement over time.
The repetitive, time-consuming parts of Google Ads management are handled by the agent workflow — so your time goes on the business, not the ad account.
Bid adjustments are made continuously based on auction data, time of day, device, and location — not once a week when someone logs in.
Search term reports reviewed and negatives added regularly. Wasted spend caught and cut before it accumulates.
Weekly summaries delivered without you asking. What changed, what improved, and what's planned next — in plain language.
Bid optimisation is commodity. The things that actually move performance — landing pages, structured testing, attribution that survives iOS 14 and ATT — are the parts most Google Ads agencies don’t do because they’re harder to bill for.
Dedicated landing pages designed for each campaign or ad group, built by our team. No "send us a brief and we’ll suggest something to your dev team" pattern. Higher Quality Score, lower CPC, better conversion rate.
Ad copy, RSA combinations, landing-page variants, audience layers — tested with statistical rigour. Winners promoted, learnings documented. No "we tried two headlines and one looked better" gut calls.
Server-side conversion tracking, GA4 attribution models, enhanced conversions, offline conversion uploads from your CRM. You see which campaigns drive real pipeline — not last-click distortion.
Every promise on this block is grounded in something we kept hearing customers complain about elsewhere. We picked the opposite as our default.
Agent-managed workflows handle the daily and weekly work. You see results in plain language every week — not "we’ll check in at the end of the quarter."
Your engagement is owned by one senior person from day one. No bait-and-switch to a junior team after the contract is signed. No reassignments every few months.
Every price is on our pricing page. Month-to-month after the initial term. 30-day cancellation. No renewal surprises, no "inflation adjustment," no exit interview.
Code, data, playbooks, architecture decisions — all documented and handed over. We’re here to make ourselves useful, not indispensable.
Tell us about your account and your goals. We'll put together an approach.
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