[ GOOGLE ADS ]
Google Ads Management Pricing
Flat-fee management with no percentage-of-spend markups and no long-term contracts. Our pricing aligns with your results, not your budget size.
Why Most Pricing Pages Aren't Transparent
Most agencies charge 10–20% of your monthly ad spend. That means as your campaigns scale, their fee grows — with no additional work on their part. A €10,000/month budget costs you €1,000–€2,000 in management fees; at €50,000/month that becomes €5,000–€10,000 for the same hours of work.
We charge a flat management fee based on account complexity — the number of campaigns, ad groups, platforms, and your required reporting cadence. We'll tell you exactly what you'll pay before you sign anything, and it won't change as your ad budget grows.
What Every Management Package Includes
Account Setup & Structure
Campaign architecture, ad group structure, keyword lists, negative lists, audience segments, and conversion tracking — built correctly from day one.
Ongoing Monthly Management
Weekly bid optimisation, search term review, A/B ad testing, Quality Score improvements, and budget pacing — all included in the flat fee.
Transparent Reporting
Monthly performance reports with full spend breakdown, conversion data, and strategic recommendations. No vanity metrics — only what moves your business.
Direct Access
You communicate directly with the person managing your account — not a customer success manager who relays messages to the real team.
Google Ads Pricing — Frequently Asked Questions
How much should I budget for Google Ads management?
Management fees at Multiuniversal start from €600/month for single-platform, lower-complexity accounts and scale to €2,500+/month for multi-platform campaigns with advanced attribution requirements. This is separate from your ad spend budget, which you control directly in your Google Ads account.
Do you charge a percentage of ad spend?
No. We charge a flat monthly management fee. Percentage-of-spend pricing creates a misalignment: the agency earns more when you spend more, not when your campaigns perform better. Our flat fee means we're incentivised to make your budget work harder, not grow it for growth's sake.
What's the minimum ad spend you work with?
We recommend a minimum ad spend of €1,500/month to generate enough data for meaningful optimisation. Below this threshold, smart bidding algorithms lack sufficient conversion signals to optimise effectively. We'll tell you upfront if your budget is unlikely to produce a positive return.
Are there any setup fees?
New accounts require a one-time setup fee that covers campaign architecture, conversion tracking implementation, audience configuration, and ad copywriting. Existing accounts being transferred typically require an audit rather than a full setup — pricing reflects the actual work required.
Get a Custom Pricing Quote
Tell us about your account and goals — we'll send you a transparent, itemised pricing proposal within 24 hours.
Contact us → Google Ads Agency →