Why Most Pricing Pages Aren't Transparent

Most agencies charge 10–20% of your monthly ad spend. That means as your campaigns scale, their fee grows — with no additional work on their part. A €10,000/month budget costs you €1,000–€2,000 in management fees; at €50,000/month that becomes €5,000–€10,000 for the same hours of work.

We charge a flat management fee based on account complexity — the number of campaigns, ad groups, platforms, and your required reporting cadence. We'll tell you exactly what you'll pay before you sign anything, and it won't change as your ad budget grows.

What Every Management Package Includes

Account Setup & Structure

Campaign architecture, ad group structure, keyword lists, negative lists, audience segments, and conversion tracking — built correctly from day one.

Ongoing Monthly Management

Weekly bid optimization, search term review, A/B ad testing, Quality Score improvements, and budget pacing — all included in the flat fee.

Transparent Reporting

Monthly performance reports with full spend breakdown, conversion data, and strategic recommendations — every metric tied to business outcomes.

Direct Access

You communicate directly with the specialist managing your account — the person who knows your campaigns and makes the decisions.

Google Ads Pricing — Frequently Asked Questions

How much should I budget for Google Ads management?

Management fees at Multiuniversal start from €2,500 / month for accounts of standard complexity and scale higher for multi-platform campaigns with advanced attribution requirements. This is separate from your ad spend budget, which you control directly in your Google Ads account.

Do you charge a percentage of ad spend?

We charge a flat monthly management fee. Percentage-of-spend pricing creates a misalignment: the agency earns more when you spend more, regardless of campaign performance. Our flat fee means we are incentivized to make your budget work harder and deliver measurable results.

What's the minimum ad spend you work with?

We recommend a minimum ad spend of €1,500/month to generate enough data for meaningful optimization. Below this threshold, smart bidding algorithms lack sufficient conversion signals to optimize effectively. We'll tell you upfront if your budget is unlikely to produce a positive return.

Are there any setup fees?

New accounts require a one-time setup fee that covers campaign architecture, conversion tracking implementation, audience configuration, and ad copywriting. Existing accounts being transferred typically require an audit rather than a full setup — pricing reflects the actual work required.

Get a Custom Pricing Quote

Tell us about your account and goals — we'll send you a transparent, itemized pricing proposal within 24 hours.

Contact us → Google Ads Agency →