What a Google Ads Consultant Does Differently

A dedicated consultant treats your account as the only account. Agency account managers juggle dozens of clients across every vertical — a Google Ads consultant digs into your specific funnel, audience segments, and competitive landscape without distraction.

We work on a flat-fee model. Our income stays fixed regardless of your ad spend, so every recommendation serves your ROI. Efficiency is the goal — performance is the measure.

Google Ads Consultant Services

Account Audit

A line-by-line review of your existing campaigns — wasted spend, Quality Score drag, structural issues, and conversion tracking gaps identified and prioritized.

Campaign Strategy

Keyword research, audience segmentation, bidding strategy, and ad architecture designed around your specific CPA or ROAS targets.

Hands-On Management

Weekly optimization: bid adjustments, search term review, negative list expansion, and creative testing — executed directly in your account.

Training & Handover

Need your team to own the account eventually? We document our methodology and train your staff to maintain performance independently.

Google Ads Consultant — Frequently Asked Questions

What does a Google Ads consultant do?

A Google Ads consultant handles all aspects of your paid search campaigns: account structure, keyword strategy, ad copywriting, bid management, conversion tracking, and performance reporting. Unlike a generalist marketer, a consultant specializes exclusively in the Google Ads platform and its interaction with your business funnel.

Google Ads consultant vs agency — which is right for me?

A consultant suits businesses that want focused expertise, direct accountability, and a long-term relationship with the person actually managing their account. An agency suits businesses that need broader channel coverage (SEO, social, display) managed under one roof. If Google Ads is your primary paid channel, a dedicated consultant often outperforms a generalist agency team.

How much does a Google Ads consultant charge?

Flat-fee Google Ads consultants typically charge €2,500–€10,000/month depending on account complexity and the number of campaigns managed. Our flat fee stays fixed regardless of ad spend — a model that rewards efficiency rather than budget inflation.

Can a consultant fix an underperforming account?

Yes — and a structured audit is the starting point. Most underperforming accounts have a combination of structural issues (poor campaign architecture, missing negatives), tracking gaps (conversions not firing correctly), and bidding problems (smart bidding without enough conversion data). We identify which combination is limiting your performance before making changes.

Get a Free Google Ads Account Audit

We'll review your existing campaigns and identify exactly where budget is being lost. The audit fee is credited back if you engage.

Contact us → Google Ads Agency →