Meta Ads Agency

Facebook and Instagram managed as one unified Meta ecosystem. Advantage+ campaigns, server-side tracking via CAPI, and creative rotation that prevents fatigue — managed continuously throughout the month.

Most agencies still manage Facebook and Instagram as separate campaigns

Meta’s ad products have changed fundamentally since 2021. Advantage+ Shopping, Advantage+ Audience, and the shift toward automated placements mean the old "tight audience + manual placement" playbook produces worse results than letting the algorithm optimize — if your data signal is strong enough. Most agencies haven’t adapted.

We build the data signal first: Conversions API configured server-side, custom conversion events standardized, first-party audiences seeded from your CRM. Then Advantage+ campaigns have the quality signal they need to outperform manual targeting. That’s the 2026 Meta Ads playbook — built on clean data and algorithmic efficiency.

Full Meta ecosystem management

Conversions API Setup

Server-side tracking via Meta’s CAPI to recover conversions lost to iOS consent prompts and browser blocking. Your attribution stays accurate regardless of cookie consent.

Advantage+ Campaigns

Advantage+ Shopping and Advantage+ Audience campaigns configured with the right data signal. The algorithm does the targeting work — but only when the conversion data is clean enough to learn from.

Dynamic Product Ads

Catalog feed setup, DPA campaign structure, and retargeting flows for e-commerce. Products served to users who viewed or added to cart but didn’t purchase.

Creative Management

Ad creative refreshed on a rotation schedule across Facebook, Instagram Feed, Stories, and Reels. Purpose-built format-specific variants for each placement.

Frequently asked questions

What’s the difference between "Facebook Ads" and "Meta Ads"?

Meta Ads is the umbrella term: Facebook, Instagram, Audience Network, and Messenger are all managed in Meta Ads Manager under one campaign. The "Facebook" name is colloquially still used but the platform has included Instagram since Meta rebranded in 2021. We manage all placements under the Meta umbrella.

What is Meta Advantage+ and should we use it?

Advantage+ is Meta’s AI-driven campaign type that automates audience targeting, creative selection, and placement decisions. For e-commerce with a product catalog, Advantage+ Shopping often outperforms manual campaigns. For lead generation, Advantage+ Audience is worth testing against manual audience layering. We evaluate which approach fits your account based on conversion volume and budget.

How do you recover attribution after iOS 14?

We implement the Meta Conversions API (CAPI) server-side alongside the Pixel. CAPI sends conversion signals directly from your server to Meta without relying on the browser, so iOS opt-outs don’t drop the conversion from your reporting. Combined with aggregated event measurement and first-party audience building from your CRM, attribution recovers significantly.

Do you handle Instagram separately from Facebook?

Both are managed in Meta Ads Manager but optimized per placement. Instagram Feed, Stories, and Reels each have different aspect ratios, creative conventions, and performance benchmarks. We produce format-specific creative and report performance by placement, giving you a clear view of what each channel delivers.

One agency for the full Meta ecosystem

Tell us about your product and what you’ve tried. We’ll put together an approach for Facebook and Instagram.