[ FACEBOOK & META ADS ]
Meta Ads Agency
Facebook and Instagram managed as one Meta ecosystem, not two separate channels. Advantage+ campaigns, server-side tracking via CAPI, and creative rotation that prevents fatigue — managed continuously, not checked monthly.
Most agencies still manage Facebook and Instagram as separate campaigns
Meta’s ad products have changed fundamentally since 2021. Advantage+ Shopping, Advantage+ Audience, and the shift toward automated placements mean the old "tight audience + manual placement" playbook produces worse results than letting the algorithm optimise — if your data signal is strong enough. Most agencies haven’t adapted.
We build the data signal first: Conversions API configured server-side, custom conversion events standardised, first-party audiences seeded from your CRM. Then Advantage+ campaigns have the quality signal they need to outperform manual targeting. That’s the 2026 Meta Ads playbook — not audience stacking from 2019.
Full Meta ecosystem management
Conversions API Setup
Server-side tracking via Meta’s CAPI to recover conversions lost to iOS consent prompts and browser blocking. Your attribution stays accurate regardless of cookie consent.
Advantage+ Campaigns
Advantage+ Shopping and Advantage+ Audience campaigns configured with the right data signal. The algorithm does the targeting work — but only when the conversion data is clean enough to learn from.
Dynamic Product Ads
Catalogue feed setup, DPA campaign structure, and retargeting flows for e-commerce. Products served to users who viewed or added to cart but didn’t purchase.
Creative Management
Ad creative refreshed on a rotation schedule across Facebook, Instagram Feed, Stories, and Reels. Format-specific variants for each placement — not one asset resized for all.
Frequently asked questions
What’s the difference between "Facebook Ads" and "Meta Ads"?
Meta Ads is the umbrella term: Facebook, Instagram, Audience Network, and Messenger are all managed in Meta Ads Manager under one campaign. The "Facebook" name is colloquially still used but the platform has included Instagram since Meta rebranded in 2021. We manage all placements under the Meta umbrella.
What is Meta Advantage+ and should we use it?
Advantage+ is Meta’s AI-driven campaign type that automates audience targeting, creative selection, and placement decisions. For e-commerce with a product catalogue, Advantage+ Shopping often outperforms manual campaigns. For lead generation, Advantage+ Audience is worth testing against manual audience layering. We evaluate which approach fits your account based on conversion volume and budget.
How do you recover attribution after iOS 14?
We implement the Meta Conversions API (CAPI) server-side alongside the Pixel. CAPI sends conversion signals directly from your server to Meta without relying on the browser, so iOS opt-outs don’t drop the conversion from your reporting. Combined with aggregated event measurement and first-party audience building from your CRM, attribution recovers significantly.
Do you handle Instagram separately from Facebook?
Both are managed in Meta Ads Manager but optimised per placement. Instagram Feed, Stories, and Reels each have different aspect ratios, creative conventions, and performance benchmarks. We produce format-specific creative and analyse performance by placement — not a single blended CPM metric that hides what’s actually working.
One agency for the full Meta ecosystem
Tell us about your product and what you’ve tried. We’ll put together an approach for Facebook and Instagram.
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