Facebook Ads Pricing
Flat-fee retainers with a fixed monthly cost independent of ad spend. Pricing listed here so you can evaluate before speaking to anyone.
Why we don’t charge a percentage of ad spend
The percentage-of-spend model creates a conflict of interest: your agency earns more when you spend more, independent of whether the spend is performing. An agency earning 15% of €10,000/month in ad spend makes €1,500 on a campaign that might be wasting half its budget. We charge a flat monthly fee that doesn’t change with your ad budget.
That means our incentive is campaign performance. When we recommend reducing ad spend on an underperforming campaign, our fee stays the same — the advice is always in your interest. Pricing is published so you can evaluate our offer before speaking to anyone.
What every retainer includes
Setup & Onboarding (one-time)
Meta Business Manager audit or build, Pixel and CAPI setup, audience seeding, campaign structure, and creative briefing. One-time fee from €5,000 depending on account complexity.
Management from €2,500 / month
Campaign optimization, bid adjustments, audience refreshes, creative rotation, and weekly written reports.
Creative Production Included
Ad copy and creative direction included in the retainer. We brief, review, and rotate creative on a schedule. If you have an in-house designer, we can work with your assets instead.
Weekly Reporting
Written performance summary every week: spend, CPM, CPR, ROAS, and what’s being tested next — in plain language you can act on immediately.
Frequently asked questions
How much does Facebook Ads management cost?
Management retainers start at €2,500 / month. Account setup is a separate one-time fee from €5,000. Run at any budget level — we’ll advise on the spend that makes sense for your goals.
Is there a minimum contract length?
We ask for an initial 90-day commitment because Meta campaigns need a learning phase before meaningful optimization is possible. After 90 days, the engagement is month-to-month with full flexibility to continue or conclude.
What ad spend budget do we need?
The Meta algorithm needs data to optimize. €1,500–€3,000/month in ad spend is the practical minimum for meaningful results — below €1,000/month, the learning phase drags and performance stays inconsistent. We’ll advise on the right level for your conversion goals.
What’s included versus billed separately?
The monthly retainer covers campaign management, audience management, bid optimization, creative direction, and weekly reporting. Ad spend is paid directly to Meta — it doesn’t pass through us. Stock photography, video production, and landing page development are billed separately if needed.
Transparent pricing, listed publicly
Tell us about your business and current results. We’ll confirm which tier fits and what to expect.
Contact us → Facebook Ads Agency →