?php

return [
    'meta.fads-pricing.title'       => 'Facebook Ads Management Pricing',
    'meta.fads-pricing.description' => 'Facebook Ads management pricing from €800/month — flat-fee retainer, no percentage of ad spend. What’s included at each tier, listed without a sales call.',

    'fads-pricing.hero.eyebrow' => '[ FACEBOOK & META ADS ]',
    'fads-pricing.hero.h1'      => 'Facebook Ads Management Pricing',
    'fads-pricing.hero.sub'     => 'Flat-fee retainers. No percentage-of-spend markup. No minimum ad budget requirements. Pricing listed here so you can evaluate without a discovery call.',
    'fads-pricing.parent'       => 'Facebook Ads Agency',

    'fads-pricing.diff.h2' => 'Why we don’t charge a percentage of ad spend',
    'fads-pricing.diff.p1' => 'The percentage-of-spend model creates a conflict of interest: your agency earns more when you spend more, independent of whether the spend is performing. An agency earning 15% of €10,000/month in ad spend makes €1,500 on a campaign that might be wasting half its budget. We charge a flat monthly fee that doesn’t change with your ad budget.',
    'fads-pricing.diff.p2' => 'That means our incentive is performance, not volume. When we recommend reducing ad spend on an underperforming campaign, we don’t lose revenue for it. Pricing is published without a sales call because we believe you should be able to evaluate our offer before speaking to anyone.',

    'fads-pricing.inc.label'        => 'WHAT’S INCLUDED',
    'fads-pricing.inc.h2'           => 'What every retainer includes',
    'fads-pricing.inc.setup.h3'     => 'Setup & Onboarding (one-time)',
    'fads-pricing.inc.setup.p'      => 'Meta Business Manager audit or build, Pixel and CAPI setup, audience seeding, campaign structure, and creative briefing. One-time fee from €600 depending on account complexity.',
    'fads-pricing.inc.mgmt.h3'      => 'Monthly Management from €800',
    'fads-pricing.inc.mgmt.p'       => 'Campaign optimisation, bid adjustments, audience refreshes, creative rotation, and weekly written reports. One senior strategist owns the account throughout.',
    'fads-pricing.inc.creative.h3'  => 'Creative Production Included',
    'fads-pricing.inc.creative.p'   => 'Ad copy and creative direction included in the retainer. We brief, review, and rotate creative on a schedule. If you have an in-house designer, we can work with your assets instead.',
    'fads-pricing.inc.reporting.h3' => 'Weekly Reporting',
    'fads-pricing.inc.reporting.p'  => 'Written performance summary every week: spend, CPM, CPR, ROAS, and what’s being tested next. No dashboard login required to understand what’s happening.',

    'fads-pricing.faq.h2' => 'Frequently asked questions',
    'fads-pricing.faq.q1' => 'How much does Facebook Ads management cost?',
    'fads-pricing.faq.a1' => 'Management retainers start at €800/month. Account setup is a separate one-time fee from €600. There is no minimum ad budget requirement from us — though we’ll advise on the spend level that makes sense for your goals.',
    'fads-pricing.faq.q2' => 'Is there a minimum contract length?',
    'fads-pricing.faq.a2' => 'We ask for an initial 90-day commitment because Meta campaigns need a learning phase before meaningful optimisation is possible. After 90 days, the engagement is month-to-month. No annual contracts or lock-ins.',
    'fads-pricing.faq.q3' => 'What ad spend budget do we need?',
    'fads-pricing.faq.a3' => 'The Meta algorithm needs data to optimise. €1,500–3,000/month in ad spend is the practical minimum for meaningful results — below €1,000/month, the learning phase drags and performance stays inconsistent. We’ll advise on the right level for your conversion goals.',
    'fads-pricing.faq.q4' => 'What’s included versus billed separately?',
    'fads-pricing.faq.a4' => 'The monthly retainer covers campaign management, audience management, bid optimisation, creative direction, and weekly reporting. Ad spend is paid directly to Meta — it doesn’t pass through us. Stock photography, video production, and landing page development are billed separately if needed.',

    'fads-pricing.cta.h2'  => 'Transparent pricing, no sales call required',
    'fads-pricing.cta.sub' => 'Tell us about your business and current results. We’ll confirm which tier fits and what to expect.',
];
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