[ CRM & AUTOMATION ]
Marketing Automation Agency
Platform-agnostic marketing automation — HubSpot, Marketo, ActiveCampaign, Klaviyo — built around your pipeline, not the agency’s preferred stack. Lead scoring that reflects your actual qualification criteria. Nurture sequences that convert. Attribution that closes the loop between ad spend and closed revenue.
Platform-Agnostic Automation — Built Around Your Pipeline
Most marketing automation agencies are certified in one platform and recommend it regardless of fit. We hold certifications across HubSpot, Marketo, ActiveCampaign, and Klaviyo — and we recommend based on your business model, not our partnership tier. B2B mid-market with complex lead routing gets a different answer than e-commerce with high-volume transactional email.
Beyond platform selection, we build the automation logic that generates commercial value: lead scoring models calibrated against your historical conversion data, nurture sequences with A/B tested branch conditions, and closed-loop attribution that maps ad spend through to pipeline stage and closed revenue — not just first-touch or last-touch.
Marketing Automation Services
Lead Scoring
Behavioural and demographic scoring models built from your historical data: page visits, content downloads, email engagement, firmographic fit, and CRM activity signals. Scores calibrated against your actual conversion rates — not HubSpot’s default template — with threshold triggers that route MQLs to sales at the right moment.
Nurture Sequences
Multi-step email sequences for each pipeline stage: top-of-funnel education, mid-funnel consideration, re-engagement for stalled deals, and post-purchase onboarding. Branch conditions based on engagement behaviour. A/B tested subject lines, send times, and CTAs. Each sequence documented and version-controlled.
Closed-Loop Attribution
First-touch, last-touch, and multi-touch attribution models connected to your ad platforms, CRM, and revenue data. You see which campaigns generate pipeline, not just clicks. Attribution configured so your marketing team can justify budget decisions with revenue data rather than vanity metrics.
Platform Selection & Migration
Platform audit against your use case: HubSpot for integrated inbound, Marketo for enterprise demand generation, ActiveCampaign for B2B mid-market, Klaviyo for e-commerce. If you’re already on a platform, we audit what’s misconfigured before recommending a migration. Migrations include full data export, field mapping, and workflow recreation.
Marketing Automation Agency — Frequently Asked Questions
What does a marketing automation agency do?
A marketing automation agency builds and manages the systems that move leads through your funnel without manual intervention: lead scoring, email nurture sequences, CRM workflow triggers, and attribution reporting. The deliverable is a repeatable pipeline engine — not a one-off campaign or a platform licence with no configuration.
Which marketing automation platforms do you work with?
HubSpot, Marketo, ActiveCampaign, Klaviyo, and Brevo (Sendinblue) are our primary platforms. We recommend based on business model: HubSpot for inbound-led B2B, Marketo for enterprise with complex lead management, ActiveCampaign for mid-market B2B, and Klaviyo for e-commerce with transactional and behavioural triggers. We don’t have a preferred platform that earns us a higher margin.
How does lead scoring work in practice?
Lead scoring assigns point values to behavioural signals (visited pricing page, opened three emails, downloaded a case study) and demographic attributes (company size, job title, industry). The model is calibrated against your historical conversion data so thresholds reflect actual buyer behaviour rather than guesses. When a lead crosses the MQL threshold, an automated workflow routes them to the right sales rep — or triggers a sales alert.
What is closed-loop attribution and why does it matter?
Closed-loop attribution connects marketing touchpoints — ad clicks, content downloads, email opens — to CRM pipeline stages and closed revenue. Most attribution stops at the lead: you see which channel generated the most leads. Closed-loop attribution shows which channel generated the most closed revenue, which is a different answer. It lets your marketing team defend budget decisions with commercial data rather than click-through rates.
Build a Marketing Automation Engine That Converts
Tell us what platform you’re on, what your funnel looks like, and where leads are stalling. We’ll scope the automation layer that fixes it.
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