Marketing Automation

Platform-agnostic marketing automation — built around your pipeline and your qualification criteria. Lead scoring grounded in your historical conversion data. Nurture sequences that convert. Attribution that closes the loop between ad spend and closed revenue.

Platform-Agnostic Automation — Built Around Your Pipeline

Most marketing automation agencies are certified in one platform and recommend it regardless of fit. We hold certifications across the major platforms and recommend based on your business model and qualification criteria. B2B mid-market with complex lead routing gets a different answer than e-commerce with high-volume transactional email.

Beyond platform selection, we build the automation logic that generates commercial value: lead scoring models calibrated against your historical conversion data, nurture sequences with A/B tested branch conditions, and closed-loop attribution that maps ad spend through to pipeline stage and closed revenue — covering first-touch, last-touch, and multi-touch models.

Marketing Automation Services

Lead Scoring

Behavioral and demographic scoring models built from your historical data: page visits, content downloads, email engagement, firmographic fit, and CRM activity signals. Scores calibrated against your actual conversion rates — not a generic default template — with threshold triggers that route MQLs to sales at the right moment.

Nurture Sequences

Multi-step email sequences for each pipeline stage: top-of-funnel education, mid-funnel consideration, re-engagement for stalled deals, and post-purchase onboarding. Branch conditions based on engagement behavior. A/B tested subject lines, send times, and CTAs. Each sequence documented and version-controlled.

Closed-Loop Attribution

First-touch, last-touch, and multi-touch attribution models connected to your ad platforms, CRM, and revenue data. You see which campaigns generate pipeline and closed revenue. Attribution configured so your marketing team can justify budget decisions with commercial data.

Platform Selection & Migration

Platform audit against your use case: inbound-led B2B, enterprise demand generation, mid-market B2B, or e-commerce. If you’re already on a platform, we audit what’s misconfigured before recommending a migration. Migrations include full data export, field mapping, and workflow recreation.

Marketing Automation — Frequently Asked Questions

What does a marketing automation agency do?

A marketing automation agency builds and manages the systems that move leads through your funnel without manual intervention: lead scoring, email nurture sequences, CRM workflow triggers, and attribution reporting. The deliverable is a repeatable pipeline engine — fully configured, documented, and operating continuously.

Which marketing automation platforms do you work with?

We work across the major marketing automation platforms. We recommend based on business model: inbound-led B2B gets a different recommendation than enterprise demand generation, mid-market B2B, or e-commerce with transactional and behavioral triggers. We don’t have a preferred platform that earns us a higher margin.

How does lead scoring work in practice?

Lead scoring assigns point values to behavioral signals (visited pricing page, opened three emails, downloaded a case study) and demographic attributes (company size, job title, industry). The model is calibrated against your historical conversion data so thresholds reflect actual buyer behavior rather than guesses. When a lead crosses the MQL threshold, an automated workflow routes them to the right sales rep — or triggers a sales alert.

What is closed-loop attribution and why does it matter?

Closed-loop attribution connects marketing touchpoints — ad clicks, content downloads, email opens — to CRM pipeline stages and closed revenue. Most attribution stops at the lead: you see which channel generated the most leads. Closed-loop attribution shows which channel generated the most closed revenue, which is a different answer. It lets your marketing team defend budget decisions with commercial data rather than click-through rates.

Build a Marketing Automation Engine That Converts

Tell us what platform you’re on, what your funnel looks like, and where leads are stalling. We’ll scope the automation layer that fixes it.