?php return [ 'meta.cro-ecom.title' => 'Ecommerce CRO Agency', 'meta.cro-ecom.description' => 'Ecommerce CRO agency specialising in checkout flow optimization, product page testing, and cart abandonment reduction for Shopify and WooCommerce stores.', 'cro-ecom.hero.eyebrow' => '[ CONVERSION OPTIMISATION ]', 'cro-ecom.hero.h1' => 'Ecommerce CRO Agency', 'cro-ecom.hero.sub' => 'Ecommerce conversion rates are won and lost in three places: the product page, the cart, and the checkout. We specialize in all three — systematically testing every element from add-to-cart copy to checkout field order — with native Shopify and WooCommerce expertise that means no waiting on your developers to implement test variants.', 'cro-ecom.parent' => 'Conversion Rate Optimisation', 'cro-ecom.diff.h2' => 'Ecommerce-Specific CRO — Not Generic Conversion Advice', 'cro-ecom.diff.p1' => 'Generic CRO agencies apply the same playbook to SaaS, ecommerce, and B2B lead generation equally. Ecommerce conversion optimization has its own mechanics: product page trust signals, variant selectors, add-to-cart friction, cart abandonment triggers, guest checkout rates, and multi-step checkout drop-off patterns. We work in these specifically — and we work directly in Shopify and WooCommerce rather than handing implementation notes to your development team.', 'cro-ecom.diff.p2' => 'Our checkout optimization work goes further than most agencies attempt. Order bump placement, upsell timing, payment method prominence, address form friction, and error message clarity are all test variables in our playbook. A 1% improvement in checkout completion rate on €1M annual revenue is €10,000 recovered — per year, compounding as revenue grows.', 'cro-ecom.inc.label' => 'WHAT\'S INCLUDED', 'cro-ecom.inc.h2' => 'Ecommerce CRO Services', 'cro-ecom.inc.checkout.h3' => 'Checkout Flow Optimization', 'cro-ecom.inc.checkout.p' => 'Step-by-step analysis of your checkout funnel: where users drop off, which form fields cause friction, whether guest checkout is prominent enough, and how payment method presentation affects completion. We test systematically and implement winners directly in your platform.', 'cro-ecom.inc.product-pages.h3' => 'Product Page Testing', 'cro-ecom.inc.product-pages.p' => 'Add-to-cart rate is the conversion metric product pages own. We test image gallery layouts, size/variant selectors, social proof positioning, urgency signals, description length and structure, and CTA copy — backed by session recordings that show exactly how shoppers engage with each element.', 'cro-ecom.inc.cart-abandonment.h3' => 'Cart Abandonment Reduction', 'cro-ecom.inc.cart-abandonment.p' => 'Industry average cart abandonment sits above 70%. We identify the specific triggers in your store — unexpected shipping costs, forced account creation, payment anxiety, distraction links — and test interventions: exit-intent overlays, trust badge placement, inline cost transparency, and streamlined cart-to-checkout flow.', 'cro-ecom.inc.testing.h3' => 'A/B & Multivariate Testing', 'cro-ecom.inc.testing.p' => 'Statistically rigorous testing built around your traffic and conversion volumes. Minimum detectable effect calculations and sample size requirements set before every test launches. Results documented as permanent learnings, not one-off experiments, so each test compounds the one before it.', 'cro-ecom.faq.h2' => 'Frequently asked questions', 'cro-ecom.faq.q1' => 'What is ecommerce CRO?', 'cro-ecom.faq.a1' => 'Ecommerce conversion rate optimisation is the practice of increasing the percentage of visitors who complete a purchase (or another target action, like email sign-up or product review) on an online store. It combines quantitative analysis of funnel drop-off data with qualitative observation via session recording and heatmaps, then validates improvements through controlled A/B tests. Done systematically, it compounds: each improvement raises the conversion baseline for the next test cycle.', 'cro-ecom.faq.q2' => 'What is a good ecommerce conversion rate?', 'cro-ecom.faq.a2' => 'Ecommerce conversion rates vary significantly by industry, traffic source, and product type. Broad benchmarks: fashion 1–2%, electronics 0.5–1.5%, beauty 2–4%, B2C software 2–5%. A more useful frame than the industry average is your own historical rate — what it was 90 days ago versus today, and what it would be worth to lift it by 0.5 percentage points on your current revenue. We focus on your specific baseline and your specific opportunity, not a benchmark.', 'cro-ecom.faq.q3' => 'Do you work with Shopify and WooCommerce?', 'cro-ecom.faq.a3' => 'Yes — both are core platforms for our ecommerce CRO work. For Shopify, we implement test variants via theme customisation and Shopify Scripts where appropriate. For WooCommerce, we work directly in the theme and plugin layer. In both cases, we handle the implementation rather than handing you a specification to give to a developer, which means tests ship faster and the iteration cycle is shorter.', 'cro-ecom.faq.q4' => 'How do you reduce cart abandonment?', 'cro-ecom.faq.a4' => 'We start by identifying the specific cause in your store using session recordings and funnel analysis — cart abandonment has multiple distinct causes that require different interventions. Unexpected shipping costs at checkout (the leading cause industry-wide) need different treatment than forced account creation friction, payment anxiety, or distraction from navigation links. Once we know the primary cause for your store, we design and test targeted fixes rather than applying a generic checklist.', 'cro-ecom.cta.h2' => 'Recover Revenue Your Store Is Already Earning', 'cro-ecom.cta.sub' => 'Tell us your current conversion rate and average order value. We\'ll show you what a 0.5% improvement is worth to your business and where we\'d start.', ]; meta.cro-ecom.title | Multiuniversal
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