?php
return [
    'meta.shopify-custom.title'       => 'Custom Shopify Plus Development',
    'meta.shopify-custom.description' => 'Custom Shopify Plus development beyond themes — checkout extensibility, private apps, Shopify Functions, B2B storefronts, and headless Hydrogen builds for complex commerce.',

    'shopify-custom.hero.eyebrow' => '[ SHOPIFY PLUS ]',
    'shopify-custom.hero.h1'      => 'Custom Shopify Plus Development',
    'shopify-custom.hero.sub'     => 'When off-the-shelf themes and App Store plugins can’t do what your business requires, we build it. Checkout Extensibility, Shopify Functions, private apps, B2B account logic, and headless Hydrogen storefronts — engineered to your exact specification.',
    'shopify-custom.parent'       => 'Shopify Plus Development',

    'shopify-custom.diff.h2' => 'Custom development, not configuration cosplay',
    'shopify-custom.diff.p1' => 'There’s a category of Shopify agency that calls installing three apps and writing a theme section “custom development.” It’s not. Real custom development means writing Shopify Functions to override discount and delivery logic at the platform level, building App Bridge extensions that integrate directly with your ERP or 3PL, or architecting a headless storefront that serves a B2B catalogue the standard Liquid stack simply cannot express.',
    'shopify-custom.diff.p2' => 'We work at every layer of the Shopify Plus stack: Checkout Extensibility for the new checkout, Shopify Functions for serverless logic, Hydrogen and Oxygen for headless React storefronts, and Admin API integrations for custom fulfilment and B2B pricing workflows. No duct tape. No “we’ll figure out the App Store app later.” The architecture is designed from day one for what your business actually needs.',

    'shopify-custom.inc.label'                          => 'WHAT\'S INCLUDED',
    'shopify-custom.inc.h2'                             => 'Development beyond the theme layer',
    'shopify-custom.inc.checkout-customisation.h3'      => 'Checkout Extensibility',
    'shopify-custom.inc.checkout-customisation.p'       => 'Checkout UI Extensions, Checkout Blocks, and post-purchase extensions built for the new Shopify checkout. Custom fields, upsells, branded UI, and validation logic — without touching checkout.liquid, which Shopify is phasing out.',
    'shopify-custom.inc.custom-apps.h3'                 => 'Custom Shopify Apps',
    'shopify-custom.inc.custom-apps.p'                  => 'Private apps for ERP sync, fulfilment workflows, custom pricing engines, and loyalty integrations. Public apps for wider distribution. Built on App Bridge with OAuth, webhooks, and the Admin and Storefront APIs — not outdated REST-only patterns.',
    'shopify-custom.inc.b2b.h3'                         => 'B2B Storefronts',
    'shopify-custom.inc.b2b.p'                          => 'Shopify Plus B2B: company accounts, location-based price lists, net-payment terms, draft order workflows, and catalogue segmentation. For manufacturers, wholesalers, and distributors who need trade-customer logic the default storefront can’t handle.',
    'shopify-custom.inc.headless.h3'                    => 'Headless Hydrogen Builds',
    'shopify-custom.inc.headless.p'                     => 'React storefronts on Shopify’s Hydrogen framework, deployed to Oxygen. Full control over the rendering layer for performance-critical or highly branded storefronts that the Liquid template engine constrains.',

    'shopify-custom.faq.h2' => 'Frequently asked questions',
    'shopify-custom.faq.q1' => 'What can be customised on Shopify Plus that isn\'t possible on standard Shopify?',
    'shopify-custom.faq.a1' => 'Shopify Plus unlocks several capabilities standard plans restrict: Checkout Extensibility (custom checkout UI, fields, and validation), Shopify Functions (server-side logic for discounts, delivery, and payment filtering), B2B company accounts with price lists and net-payment terms, multiple storefronts from one admin, and higher API rate limits for complex integrations. You also get access to the Shopify Plus Partner programme — agencies with Plus expertise that standard merchants can\'t engage.',
    'shopify-custom.faq.q2' => 'When should I choose custom development over an App Store app?',
    'shopify-custom.faq.a2' => 'App Store apps are the right answer when the functionality is standard and the app is well-maintained. Custom development makes sense when: the logic is proprietary to your business (custom pricing rules, complex B2B workflows), the app introduces performance overhead you can\'t tolerate, you need deep integration with a system the app doesn\'t support, or the monthly app fee at scale exceeds the cost of building it. We scope both options and recommend based on your actual requirements.',
    'shopify-custom.faq.q3' => 'What\'s the difference between Shopify Functions and custom apps?',
    'shopify-custom.faq.a3' => 'Shopify Functions are small, sandboxed WebAssembly modules that run inside Shopify\'s infrastructure to override specific platform behaviours — discount calculations, delivery options, payment method filtering. They\'re serverless and have no infrastructure to manage. Custom apps run on your own (or our) hosting, communicate with Shopify via API, and can do far more — but they introduce latency, infrastructure costs, and operational complexity. Most custom logic should use Functions first; custom apps for everything else.',
    'shopify-custom.faq.q4' => 'Headless Shopify — when is it actually worth it?',
    'shopify-custom.faq.a4' => 'Headless is worth the investment when the Liquid rendering layer is genuinely the constraint: you need sub-second LCP on high-traffic pages, a deeply custom UI that the theme system can\'t express, or a single commerce backend serving multiple storefronts (DTC and B2B, or multiple markets with radically different UX). For most Shopify Plus stores, a well-optimised Liquid theme outperforms a poorly executed headless build. We\'ll tell you honestly if headless is the right call for your specific situation.',

    'shopify-custom.cta.h2'  => 'Build what your business actually requires',
    'shopify-custom.cta.sub' => 'Tell us what you need to do that Shopify’s standard layer can’t handle. We’ll scope the right approach — Functions, app, or headless — and show you what’s buildable.',
];
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