[ CONTENT MARKETING ]

Content Marketing

Content built to be cited — not just to rank. 90% of B2B buyers now research via ChatGPT, Perplexity, and Gemini before they Google. We write for both audiences: the search engines that index pages and the answer engines that quote them.

Generative Engine Optimisation — the content discipline most agencies haven’t caught up with yet

Ranking #1 on Google used to be the only goal. Now buyers ask ChatGPT first, click the cited sources, and Google is the third stop. The content that gets cited by AI answer engines isn’t identical to the content that ranks — it’s denser, more specific, more attributable, and structured for retrieval.

We write for both. Long-form pillar content optimised for traditional SEO and for inclusion in answer engines’ training and retrieval pipelines. Schema markup that AI crawlers actually use. Citation-friendly factual density. Source attribution patterns proven to be quoted.

What’s included

End-to-end content programme

Content Strategy

Topic clusters mapped to your business objectives. Keyword + entity research. Editorial calendar 6 months ahead.

Long-Form Production

Written by senior writers, AI-assisted for research and outline efficiency, human-edited for voice and accuracy. 1,500–3,500 word pillar pieces, not 600-word blog posts.

GEO Optimisation

Schema markup, structured data, citation-density patterns. Tracking of AI-search citations — we monitor mentions in ChatGPT, Perplexity, and Gemini for your target queries.

Distribution

Email, LinkedIn, syndication, internal-linking from existing pages. Content that gets written and never read isn’t worth writing.

Refresh & Maintenance

Existing content reviewed and refreshed on a defined cadence. Declining traffic flagged before it’s critical. Updated content typically out-performs new content for established pages.

Reporting

Monthly: traffic, rankings, AI-citation count, downstream conversions. The metrics that matter, not vanity ones.

Why us

Built around the things other agencies get wrong

Every promise on this block is grounded in something we kept hearing customers complain about elsewhere. We picked the opposite as our default.

Continuous, not project-then-abandon

Agent-managed workflows handle the daily and weekly work. You see results in plain language every week — not "we’ll check in at the end of the quarter."

One senior strategist, no rotation

Your engagement is owned by one senior person from day one. No bait-and-switch to a junior team after the contract is signed. No reassignments every few months.

Transparent pricing, no lock-in

Every price is on our pricing page. Month-to-month after the initial term. 30-day cancellation. No renewal surprises, no "inflation adjustment," no exit interview.

You own everything we produce

Code, data, playbooks, architecture decisions — all documented and handed over. We’re here to make ourselves useful, not indispensable.

READY · AWAITING INPUT

Content built for 2026 search, not 2018

From €2,000/month. Tell us about your audience and your goals — we’ll come back with a 6-month content plan.

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