Marketing
Everything that brings paying customers to your business: paid acquisition across the major platforms, organic search and content programmes, lifecycle email, conversion optimisation on the pages they land on, the CRM that captures the leads, and the analytics dashboards that show what’s actually working.
Channels that share context
Most marketing problems aren’t about choosing the right channel. They’re about whether the ads team can see what the analytics team is measuring, whether the landing pages know what the ad copy promised, whether the CRM is firing the right events when a lead converts. Cross-team translation is where attribution breaks, where reporting contradicts itself, and where a quarter of optimisation effort goes into chasing data that doesn’t add up.
Hire us for one channel and we run that one channel well. Hire us for several and the teams running each share context directly — the conversion events are owned by the same people who own the campaigns reading them, the landing pages are built by the same team that wrote the ad copy, the dashboards are configured by the people who care whether the numbers reconcile.
What we run on the marketing side
Tap any card to read the dedicated page for that channel — what’s in scope, what the cadence is, and where pricing starts.
Facebook & Meta Ads
Paid social campaigns across Facebook and Instagram — targeting, creative rotation, optimisation.
CRM & Automation
HubSpot, Salesforce, ActiveCampaign, Klaviyo — implementation and ongoing optimisation.
From scoping to ongoing reporting
Audit and scope
We start by looking at what you already have: ad accounts, analytics setups, the site, the CRM, the email platform. Most of what we’ll do in month one becomes obvious once we’ve traced where the data does and doesn’t reconcile.
Foundations and launch
Tracking gets fixed first — otherwise the rest of the work optimises against the wrong numbers. Then campaigns go live, content starts shipping, sequences get built. Decisions move from “what does our data say” to “what does it tell us to change.”
Ongoing operation
Continuous management of whichever channels are in scope. The written report you receive on whichever cadence you picked covers what was done, what moved, what’s queued for next. Strategy gets revisited quarterly; tactics get revisited every week.
Where each service starts
Public starting prices for the productised services. Custom-scope work (audits, migrations, one-off projects) is quoted in writing after a scoping conversation.
Google Ads — from €2,500 / month
Setup, ongoing bidding, search-term work, weekly reports. Flat monthly fee, no percentage of spend.
Facebook & Meta Ads — from €2,500 / month
Audience, creative rotation, Conversions API, weekly optimisation.
LinkedIn Ads — from €1,500 / month
B2B ICP targeting, Lead Gen Forms, sequenced retargeting, CRM-attributed reporting.
SEO — from €2,000 / month
Technical, on-page, content, link building. Monthly retainer. Enterprise from €5,000 / month.
Email Marketing — from €1,500 / month
Klaviyo / Mailchimp / ActiveCampaign lifecycle automation, deliverability, weekly campaigns.
CRO — from €2,000 / month
Hypothesis design, A/B test execution, statistical analysis, iteration.
Analytics Dashboards — from €2,500 / month
Unified BI dashboards combining ads, SEO, session, and infrastructure data.
CRM & Automation — from €1,500 / month
Implementation from €5,000; ongoing optimisation on retainer.
Marketing engagements — common questions
Can we hire you for just one channel?
Yes. Some clients hire us for one channel for the first year, see how the work runs, and add more later as the relationship makes sense. Others hire us for the full multi-channel programme from day one. Pricing for each channel is the same whether you’re running one with us or all ten.
How do you measure marketing performance across channels?
Per-channel metrics tracked in each platform’s native dashboard, plus a unified view in your analytics warehouse. We work with whatever attribution model fits your sales cycle — last-click for short cycles, multi-touch for longer ones, hand-coded incrementality testing where the budget justifies it. The weekly report covers spend, pipeline, and the conversion events that move the business: qualified leads, opportunities created, revenue contribution.
What does it look like when you take over existing campaigns?
First two weeks: audit, document the current setup, identify what to keep and what to rebuild. Winning campaigns keep running while the rebuild work happens around them — performance momentum is hard to recover once it slips. Changes go in incrementally, in a documented order, with the existing baseline preserved so we can measure whether each change moved the numbers in the right direction.
Do you bring an audience or start from zero?
The audience gets built against your ICP using the targeting capabilities of each platform: matched audiences from your CRM, lookalikes from your converting customers, intent-based segments for top-of-funnel acquisition. Everything captured lives inside your CRM and grows there. Month six is more efficient than month one because the data has had time to compound.
Can the marketing team see the same dashboards as our exec team?
Yes. The analytics dashboards we build serve two reads: a tactical view for the day-to-day team (campaign-level spend, conversions, experiment results) and an executive view for stakeholders (acquisition cost, payback period, contribution to pipeline). Both pull from the same underlying data so the numbers always agree.
Tell us what you’re running
Tell us which channels you’re already running, where you want them to go, and which ones you’d hire us for first. We’ll come back with a written summary and, where the scope is clear, a fixed-price proposal.
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