[ MICROSOFT ADS ]
Bing Ads Management Services
Microsoft Advertising (formerly Bing Ads) reaches 36 million searchers that Google doesn’t. B2B-skewed audience, 30–50% lower CPCs, and LinkedIn profile targeting unavailable on any other search platform — managed alongside your Google Ads under one report.
The same buyer, cheaper to reach, with LinkedIn targeting on top
Bing searchers include a disproportionate share of corporate desktop users who haven’t changed their browser defaults, Windows 11 Edge users, and the 45+ demographic that makes the bulk of enterprise purchasing decisions. The intent is identical to Google — someone searching "enterprise data warehouse consulting" on Bing is the same buyer as on Google, but the auction is less competitive.
The unique advantage is LinkedIn profile targeting. Because Microsoft owns LinkedIn, Microsoft Advertising lets you layer LinkedIn job title, company, and industry data onto Bing search results — so your ad for "kubernetes consulting services" can be served specifically to DevOps engineers at target-sized companies. Google Ads can’t do that.
Microsoft Advertising management
Google Campaign Import
Existing Google Ads campaigns imported and re-bid for the Microsoft auction. Different bid dynamics, different Quality Score factors, adjusted for Bing — not just a copy-paste.
LinkedIn Profile Targeting
Layer LinkedIn job title, company, and industry targeting onto Bing search campaigns. Serve ads specifically to DevOps engineers, CFOs, or procurement managers at companies matching your ICP.
Ongoing Management
Bid adjustments, negative keyword management, ad copy tests, and budget pacing. Managed alongside Google Ads in a unified weekly report — same cadence, both channels compared.
Unified Cross-Channel Reporting
Google and Microsoft performance in one weekly summary: spend, CPC, conversions, CPA, and ROAS per channel. You see where to shift budget, not two separate dashboards.
Frequently asked questions
Is Microsoft Ads the same as Bing Ads?
Yes — Microsoft rebranded Bing Ads to Microsoft Advertising in 2019. The ads still appear on Bing, Microsoft Edge’s new tab page, MSN, and the Microsoft Audience Network. "Bing Ads" is still widely used colloquially and both terms refer to the same platform.
How do Bing Ads compare to Google Ads?
Bing Ads typically deliver 30–50% lower CPCs for identical keywords with comparable conversion rates. Volume is lower (Bing holds roughly 6% of UK and EU search share vs Google’s 93%), so Bing doesn’t replace Google — it extends reach to an incremental B2B-skewed audience at lower cost. The LinkedIn profile targeting layer is a meaningful differentiator for B2B accounts.
Can you import our existing Google Ads campaigns?
Yes. Microsoft’s import tool transfers campaign structure, ad groups, keywords, ad copy, and extensions from Google Ads. We then re-bid for the Microsoft auction (which has different competition dynamics), configure match types for Bing’s different close-variant behaviour, and add LinkedIn profile targeting layers before the campaigns go live.
Do you manage Bing Ads standalone or only alongside Google?
Both. Standalone Bing management starts at €500/month. Bundled with our Google Ads management, the add-on rate is lower because account structure, keyword research, and reporting overlap significantly. For most clients, the bundled model is more cost-effective.
Extend your paid search reach to Bing’s B2B audience
Tell us what you run on Google — we’ll estimate what Microsoft Ads would add.
Susisiekti → Microsoft Ads Management →