1. Evaluate the effectiveness of your marketing efforts.
If you're spending a lot on search engine ads and keyword buys, you need to see which ones are performing and which aren't. Multiuniversal Simple Statistics and Business Statistics services lets you see which search engines are sending you traffic as well as the most popular keywords used to find your site. The Search Ranking service, for example, can also give you a report of the most popular searches done by users, probably influencing not only your buying decisions but also what changes may be needed to content on your site.

What if you don't have a budget on online marketing? Multiuniversal Search Ranking will show you the gaps and holes in your search engine rankings and results, and advise you in how to improve them.

2. Find out where is your traffic coming from, and why.
Are search engines your site's biggest source of traffic? Or do you have people coming from other websites, perhaps complementary companies who are potential business partners? Also, are your efforts to generate new customers and sales leads (such as newsletter signups and free product trials) working or not? Multiuniversal Business Statistics, for example, contains a referrer section showing who is sending you most traffic.

3. Know what your users like and don't like about your website.
Besides monitoring your website most requested pages as well as your most common entry pages and exit pages. By knowing what is working well, you can optimize your website to provide more of it. But knowing your most common exit pages can be just as beneficial. Where users bail out is important. Maybe you're losing people because of the content on that page and you need to change it into something more intriguing or compelling.

4. You need to know about any defects on your website.
Knowing how many users are attempting to link to non-existent or 404 pages can become handy. Many times your website changes as well as links inside it. Other websites might be linking to old versions of your links or pages you do not want to be accessed anymore. By monitoring this you can control defects in internal and external links. These error pages are a bad reflection, not just on your Web site but also on your business. People may draw conclusions about your customer service out of one single bad experience. Multiuniversal offers a special Error Pages service, which controls all the errors in a website redirecting the user to the proper pages.

5. Get to REALLY know your customers.
The Internet and all of the technologies associated with it allows you to understand your customers and prospects better than other media and marketing channels. In the online world, not everybody is going to come to your site to buy a product or service. But the website technologies allows you to track where they go and what they do on your site, so you can make changes to your site based on their behaviour. We have dynamic solutions for these purposes, rating your contents according to user interest and shifting the most popular contents into the top for more efficient sales.