|
Our client is a new travel agency, looking for a piece of the market.
To start we build a website which allows people to request reserves online, without any real-time connection to the airport databases due to its costs. This stays for next step, within the growth and demand of the clients.
The travel agents in the agency simply receive a form from the website, by e-mail, with all the reserve information. The client is then contacted back with the options available matching the request.
Besides the online reservations, clients can see the promotions, participate in the forum and see pictures of many destinations where they might want to go to. This creates an online community within the website itself, greatly increasing
the number of clients. Together with registration of the website into search engines, portals and directories, an amazing flow of clients starts taking sales sky-high.
After sales have rocketed, the agency decides to allow real-time searching of trips as well as online booking with credit card. By paying a monthly fee the access to the airport flights database becomes possible. Dividing the booking process in simple and efficient steps increases the conversion rates of clients who start and end bookings.
Other alternatives for payments are looked into to broaden sales reach to people who do not have credit card. Useful travel information and links divided by destination are added to the website, with promotion information linked dynamically to destinations and content pages. Due to the growth of the online community, a monthly contest is held by the agency itself, with a free holiday trip for 1 person, extensible for 2 for an extra fee, every month.
This is a sample of how marketing can turn a website into a powerful revenue source, even taking to extremes where business is almost 100% driven online.
Can we do this for your business? Find out. Contact us now, we will tell you how far you can reach. Make an appointment or fill in one of our contact forms.
|